About
I make complexity feel invisible
I'm Victoria, I'm a senior product designer. I have a knack for turning complex, data-heavy workflows into products that feel simple. I've worked across iGaming, clinical research, SaaS, and consumer tech.
Currently designing at madhaus.io
- I frame ambiguous, high-stakes problems before jumping to solutions.
- I can build and ship production ready code using AI tools. I can read, modify, and maintain code.
- I design within real technical, regulatory, and organizational constraints.
- I work best in close collaboration with product, engineering, and leadership, so the tradeoffs stay explicit.
Senior Product Designer
madhaus.io
April 2026 - Present
- Built two design systems that became shared product-building tools, enabling teams outside design to prototype independently and significantly reducing time from concept to validation
- Lead end-to-end design across sportsbook, casino, cashier, and account experiences, working directly with product and engineering from strategy through implementation
- Use technical fluency and AI-assisted development to prototype, build, and deploy web experiences, bringing design closer to production and accelerating iteration
Product Designer (Innovation Associate II)
Axiom Real-Time Metrics, acquired by Sitero in July 2025
April 2022 to September 2025
- Translated complex clinical and regulatory workflows into intuitive product experiences, partnering with engineering, QA, and clinical SMEs from discovery through launch
- Led the design and delivery of a first-of-its-kind DICOM redaction workflow, reducing manual review effort by ~50% while meeting regulatory audit requirements
- Drove $15M into the sales pipeline through demos and client communication
- Rebuilt a legacy ePRO experience into a standalone mobile product supported by a scalable design system
UI/UX Designer
Victoria Panacci Design
August 2019 to April 2022
- Designed and shipped digital products for 15+ early-stage businesses across eCommerce, hospitality, and technology
- Created MVPs, prototypes, workflows, and design systems that reduced time-to-launch by 30%+ and increased engagement and conversion
Marketing Associate
Bingemans
August 2017 to August 2019
- Sole designer supporting 13 brand properties across digital, web, social, and print, including launches for new entertainment and hospitality brands
- 2020
Ontario College Graduate Certificate
Interactive Media Management @ George Brown College
Dean's List
- 2018
Non-Degree Courses
University of Toronto
Intro to UX P. I & II, Information Architecture & Content Strategy
- 2017
Bachelor of Arts
Communication Studies @ Wilfrid Laurier University
Specialized in business-marketing and visual communication. Recognized for community service with WLUSU and for photography with WLUSP.