Victoria Panacci
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I'm Victoria, I'm a senior product designer. I have a knack for turning complex, data-heavy workflows into products that feel simple. I've worked across iGaming, clinical research, SaaS, and consumer tech.

Victoria Panacci
How I work
  • I frame ambiguous, high-stakes problems before jumping to solutions.
  • I can build and ship production ready code using AI tools. I can read, modify, and maintain code.
  • I design within real technical, regulatory, and organizational constraints.
  • I work best in close collaboration with product, engineering, and leadership, so the tradeoffs stay explicit.
Work experience

  1. Senior Product Designer

    madhaus.io

    April 2026 to September 2026

    • Built two design systems that became shared product-building tools, enabling teams outside design to prototype independently and significantly reducing time from concept to validation
    • Led end-to-end design across sportsbook, casino, cashier, and account experiences, working directly with product and engineering from strategy through implementation
    • Used technical fluency and AI-assisted development to prototype, build, and deploy web experiences, bringing design closer to production and accelerating iteration

  2. Product Designer (Innovation Associate II)

    Axiom Real-Time Metrics, acquired by Sitero in July 2025

    April 2022 to September 2025

    • Translated complex clinical and regulatory workflows into intuitive product experiences, partnering with engineering, QA, and clinical SMEs from discovery through launch
    • Led the design and delivery of a first-of-its-kind DICOM redaction workflow, reducing manual review effort by ~50% while meeting regulatory audit requirements
    • Drove $15M into the sales pipeline through demos and client communication
    • Rebuilt a legacy ePRO experience into a standalone mobile product supported by a scalable design system

  3. UI/UX Designer

    Victoria Panacci Design

    August 2019 to April 2022

    • Designed and shipped digital products for 15+ early-stage businesses across eCommerce, hospitality, and technology
    • Created MVPs, prototypes, workflows, and design systems that reduced time-to-launch by 30%+ and increased engagement and conversion

  4. Marketing Associate

    Bingemans

    August 2017 to August 2019

    • Sole designer supporting 13 brand properties across digital, web, social, and print, including launches for new entertainment and hospitality brands
Education
  • 2020

    Ontario College Graduate Certificate

    Interactive Media Management @ George Brown College

    Dean's List

  • 2018

    Non-Degree Courses

    University of Toronto

    Intro to UX P. I & II, Information Architecture & Content Strategy

  • 2017

    Bachelor of Arts

    Communication Studies @ Wilfrid Laurier University

    Specialized in business-marketing and visual communication. Recognized for community service with WLUSU and for photography with WLUSP.

Selected work